As the social media lead on the Corporate Responsibility (CR) Communications team, I developed the strategy, launched and managed the @ChevronCR Twitter, Medium and new Instagram channels. I created biweekly editorial calendars, developed interesting media assets and engaged with key stakeholders and community members. As the current social media lead on the Partnerships & Events team, I write content for and manage the Chevron STEM Zone Twitter, Instagram and Facebook channels.
To garner more engagement on social media, I utilize digital influencers by partnering with them at events, having them host Facebook Lives on the Chevron STEM Zone channel and tagging Chevron in their Instagram posts/stories. With influencer marketing, we’ve been able to increase our engagement with stakeholders by 10%.
PAID SOCIAL MEDIA
I also specialize in paid social media campaigns. These campaigns ensure reaching target stakeholders with engaging messages, whether the budget is $700 or $25,000.
I enjoy writing social media content and creating interactive media such as GIFs, infographics and short video clips. These have proven to have higher engagement rates (up to 33%) and impressive video completion rates.